![]() The other income channel of the company is by participating in the Amazon and eBay affiliate programs, where the company receives small commissions after a customer makes purchases on those sites through DuckDuckGo. If you are browsing for shared hosting, you are more likely to respond to an ad that is an exact match to your search, rather than something you have been browsing for in the past week, which is why targeted advertising is based on searched keywords rather than user profiles. Search advertisers are bidding on keywords that would allow their ads to be shown in the first SERP results. The primary business model of DuckDuckGo is to offer keyword-based advertising. The company’s business model is to simply earn income from their advertising and affiliate revenue programmes. The company has been highly profitable since 2014, even though they are not storing or sharing any personal information about its users. This means that your activity cannot be tied to your in any way, as each user query comes and remains unknown for the browser.įor more information on DuckDuckGo’s privacy measures, you can check out their privacy policy page.īut how is this profitable for DuckDuckGo? ![]() ![]() This is because the browser doesn’t create or store any user profiles, nor does it keep track of the IP address of a given requests’ origin. The browser prevents search leakage by default and you can also be sure your search history is safe. It also forces sites to use encrypted connections when available. Is DuckDuckGo really more private?ĭuckDuckGo does not collect any personal information such as your IP address or any other personal information. These answers come from WikiHow and are shown on the right side of the screen, next to the results. The interface is nice and clean, with one results page you can continuously scroll down.Īdditionally, there is also the Instant Answers section, which is similar to the Featured Snippets that Google shows. It doesn't collect any of your data while browsing the Internet and, at the same time, displays relevant results. This alternative search engine is more privacy-oriented than any other before. It is no wonder that privacy-oriented search engines such as DuckDuckGo have a significant increase when it comes to their traffic and popularity, especially amongst those who are seeking better anonymity, information security and data privacy while surfing online.ĭuckDuckGo is a privacy-oriented search engine which was founded by Gabriel Weinberg on February 29, 2008, named after a reference to a kids game - Duck Duck Goose. The concerns of internet users regarding their privacy have grown immensely in recent years.
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